Legal E-E-A-T & Bar Compliance Support

MAKE YOUR LEGAL EXPERTISE VERIFIABLE.

Your website should clearly communicate who stands behind its content, what your firm handles, and where important legal information comes from.

I help personal injury law firms improve the accuracy, credibility, and technical clarity of their websites while identifying advertising and content issues that require appropriate review.

Book the $497 Audit

See What You Receive

Marketing and technical review support. Not legal advice, and not a compliance certification.

The Problem

Legal Content Needs More Than Confident Copy.

A page may contain strong marketing language while providing little information about its author, legal sources, or the basis for its claims.

Practice-area page

Author or reviewerNot statedNamed

Legal sourcesNone citedLinked

Last updatedUnclearDated

Business detailsInconsistentConsistent

Decorative badges

★★★

Looks like trust. Proves nothing about who wrote the page or where the claims come from.

Verifiable information

Author or reviewing attorney identified
Credentials accurate and current
Legal explanations link to real sources
Firm details consistent everywhere

Missing credentials, unsupported statements, outdated information, and inconsistent business details can weaken trust and create avoidable risks.

The solution is not to add trust badges. It is to make the underlying information accurate and verifiable.

Attorney Identity and Authorship

Show Who Is Responsible for the Content.

I review whether important legal pages identify:

The relevant author or reviewing attorney, where appropriate
Accurate credentials
A clear firm identity

Biographies, qualifications, admissions, and professional experience must be genuine and current.

No invented credentials
No fabricated awards
No unsupported claims of expertise

Content Strategy

[Attorney name]

Author · Reviewing attorney

Admissions

State barFederal court

Qualifications

Professional experience

Genuine and current

Illustrative

Authoritative Legal Sources

Support Legal Explanations With Real Sources.

Where appropriate, I review whether legal explanations link to relevant primary or authoritative sources, such as statutes, court materials, or official government resources.

References must be relevant to the jurisdiction and proposition being discussed.

Citations should help readers verify important information—not create the appearance of authority without supporting the actual claim.

Proof Standards

claim-to-source.check

Where appropriate, I check links to:

StatutesPrimary
Court materialsPrimary
Official government resourcesAuthoritative
Relevant to the jurisdictionMust match
Relevant to the proposition discussedMust match

A citation must support the actual claim

Structured Data and Technical Clarity

Help Search Engines Interpret the Website.

I assess appropriate structured data for the organization, attorneys, webpages, and other eligible entities where supported by the content and technical setup.

Visible on the page

Firm name[Firm name]

Address[Street, City, State]

Phone[Phone number]

Attorney[Attorney name]

structured-data.json

{  "@type": "LegalService",  "name": "[Firm name]",  "address": "[Street, City, State]",  "telephone": "[Phone number]",  "employee": { "@type": "Person", "name": "[Attorney name]" }}

Markup must match visible, accurate information

The markup must match visible, accurate information and follow applicable structured-data guidelines. Hover a field to see the line it maps to. The example is illustrative.

Schema does not guarantee:

Enhanced search appearances
Higher rankings
AI citations
Protection from algorithm changes

AI Search Optimization Voice Search Optimization

01Outdated statementsReview

02Unclear jurisdictional referencesReview

03Unsupported claimsReview

04Missing review processesReview

✓Qualified counsel reviews and approvesRequired

Content Accuracy and Review

Outdated Legal Information Is a Real Problem.

Legal information can vary by jurisdiction and change over time.

I review priority content for outdated statements, unclear jurisdictional references, unsupported claims, and missing review processes.

Where legal interpretation or advice is required, qualified counsel must review and approve the content. My marketing work does not replace an attorney’s professional judgment.

Content Strategy

Advertising and Ethics Review Support

Identify Issues Before They Become Publishing Problems.

I can help flag website content and marketing practices that may require review under applicable attorney advertising rules.

Depending on the jurisdiction and the work requested, this may include:

Claims about results

May require review

Testimonials

May require review

Comparative statements

May require review

Disclaimers

May require review

Solicitation language

May require review

Representations of legal services

May require review

I do not certify that a website is legally compliant.

The responsible law firm and its counsel must determine the applicable requirements and approve the final material.

Book the $497 Audit

Algorithm Changes and Search Quality

Build Sound Foundations, Not Update-Proof Promises.

Search systems change. No consultant can guarantee protection from every algorithm update.

I focus on controllable foundations: useful content, accurate information, appropriate sourcing, sound technical implementation, and a clear user experience.

When a significant change in performance occurs:

1A significant change in performance
2I assess the available evidence
3I recommend investigation—not an automatic “algorithm update” excuse

The System Client Acquisition Strategy

01Useful content

02Accurate information

03Appropriate sourcing

04Sound technical implementation

05A clear user experience

Controllable foundations

No guarantees

What You Receive

A Prioritized Trust and Technical Review.

Depending on the agreed scope, deliverables may include:

Deliverable

PRIORITIZED TRUST AND TECHNICAL REVIEW

AuthorshipAccuracyTechnical

01An authorship and credential review.
02A content accuracy and sourcing assessment.
03Structured-data recommendations.
04Technical and indexability findings.
05A list of marketing statements requiring legal review.
06Recommended updates and a maintenance checklist.

Legal opinions, formal compliance certifications, and attorney review are not included unless separately arranged with appropriately qualified professionals.

Book the $497 Audit All Services Proof Standards

Keep Exploring

Trust Is Part of the Whole System.

Verifiable content supports local visibility, search quality, and intake. Start wherever the gap is biggest.

The System

How local search, website, reputation, and intake fit together as one system.

Services

Everything you can hire me for, in one place.

Content Strategy

Practice-area and market pages that say what your firm actually handles.

GBP Optimization

A closer look at Google Business Profile work for PI firms.

Client Acquisition Strategy

How local visibility connects to qualified inquiries and signed cases.

Intake Qualification Shield

Evaluating and improving what happens when an inquiry arrives.

Proof Standards

What counts as evidence, and how results are documented.

AI Search Optimization

How your firm is represented when prospects use AI-powered search.

Voice Search Optimization

How your firm is found through voice and conversational queries.

Next Step

Make Your Website Easier to Trust and Verify.

Start by identifying gaps in authorship, accuracy, technical clarity, and the supporting evidence behind your firm’s online claims.

Authorship
Accuracy
Technical clarity
Supporting evidence

Audit$497

Book the $497 Audit See How the System Works