Your firm doesn’t need another list of marketing tasks. It needs to know why suitable prospective clients choose another firm, fail to contact you, or never make it through intake.
I help personal injury law firms improve how they are discovered, how their expertise is communicated, and how prospective clients move from search to inquiry.
Eight focused services and one diagnostic, organized into four connected stages.
From local search to signed retainer
You may be investing in marketing without knowing which part of the process needs attention.
These are different problems. Treating all of them as an SEO problem wastes time and money.
If this sounds familiar, start here
Improve your firm's local search presence and strengthen the information prospective clients encounter when researching lawyers.
Make it easier for prospective clients to understand your firm's practice areas, experience, and suitability for their legal needs.
See this stage in detail ↓Clarify which case types the firm wants to pursue and improve the pathways through which prospective clients contact the firm.
See this stage in detail ↓Review available inquiry data, identify weaknesses, and prioritize improvements according to the firm's business objectives.
Informs every service. It is not a standalone ranking or reporting exercise.
See this stage in detail ↓Improving only one stage won’t necessarily fix the entire process. That is why the services below are organized around how a prospective client actually moves from search to signed retainer.
Improve your firm's local search presence and strengthen the information prospective clients encounter when researching lawyers.
Your local search presence influences whether prospective clients discover your firm when looking for legal representation in your market.
I assess local search performance, competing firms, geographic visibility patterns, and practice-area relevance to identify opportunities for improvement.
Best forPI firms seeking stronger local discovery across priority case types and service areas.
Your Google Business Profile is often one of the first places people encounter your firm.
I review its accuracy, categories, services, supporting website pages, reputation processes, and potential policy violations that affect how the business is represented.
Best forFirms with incomplete profiles, inconsistent information, weak local positioning, or suspected competitor spam.
Search is evolving beyond traditional result pages. AI-powered tools may summarize legal information, reference sources, and recommend pages for further research.
I assess how clearly your firm's expertise, location, services, and authoritative information are represented online, then prioritize improvements that make those details easier to verify.
Best forFirms preparing their digital presence for evolving search experiences without relying on promises of AI citations.
People use phones and voice assistants to find information, navigate, and contact businesses. Your firm's website and business information should make essential details easy to access.
I review conversational search intent, mobile usability, business information, and the path from discovery to contact.
Best forFirms that want a clearer mobile experience and stronger readiness for conversational search.
Make it easier for prospective clients to understand your firm's practice areas, experience, and suitability for their legal needs.
Your practice-area content should help prospective clients understand what your firm handles, what information matters, and how to contact the right team.
I build content plans around priority case types, local relevance, genuine attorney expertise, and the questions prospective clients need answered.
Best forFirms with generic pages, weak practice-area coverage, or content that fails to communicate their specific expertise.
Legal content requires more than keyword placement. Prospective clients need clear, accurate information, while search engines need understandable signals about your organization and content.
I review attorney credentials, authorship, authoritative references, structured data, content accuracy, and applicable advertising considerations.
Best forFirms that need stronger evidence of expertise and a more trustworthy, technically sound website.
Clarify which case types the firm wants to pursue and improve the pathways through which prospective clients contact the firm.
Not every inquiry fits your firm's practice, resources, or case-selection priorities.
I help define the case types and markets the firm wants to prioritize, assess its current positioning, and develop a roadmap for aligning marketing with those commercial objectives.
Best forFirms seeking a more deliberate strategy for commercial truck, motorcycle, serious injury, and other priority case types.
More inquiries are not automatically better inquiries.
I review how calls and forms reach your team, how spam and unsuitable inquiries are identified, and whether routing and follow-up processes help staff respond appropriately.
Best forFirms dealing with spam submissions, poor routing, inconsistent follow-up, or limited intake visibility.
Review available inquiry data, identify weaknesses, and prioritize improvements according to the firm's business objectives.
This stage informs work across all the services rather than operating as a standalone ranking or reporting exercise.
It is where available inquiry data, call and form handling, and follow-up are reviewed, so the next improvement is chosen from evidence rather than assumption.
You may not need every service listed here.
The right starting point depends on your local market, the cases you want, your website, your current visibility, and what happens when someone contacts your firm.
The $497 Injury Intake Leak Audit helps establish a baseline and prioritize the next steps. You receive a written findings report and prioritized action plan, and you keep the plan whether or not you hire me.
If you subsequently purchase the Injury Case Acquisition System under the agreed terms, the $497 audit fee is credited toward your first month.
Where the audit findings can lead