Frequently Asked Questions
CLEAR ANSWERS BEFORE YOU BOOK.
How the work runs, what it includes, and what I will not promise. Straight answers for personal injury firms.
19 answers across the audit, local search, content, and legal trust.
How the work runs, what it includes, and what I will not promise. Straight answers for personal injury firms.
19 answers across the audit, local search, content, and legal trust.
$497 for the defined diagnostic scope. The fee is credited toward the first month of the monthly service if you proceed under the agreed terms.
The proposed fee is $2,500 per month, with a three-month initial commitment.
No. Case outcomes depend on many factors outside my control. I commit to the agreed work, transparent measurement, and honest reporting—not a fabricated case-count guarantee.
The Injury Case Acquisition System focuses on local search, website experience, reputation processes, and inquiry measurement. Paid advertising management is not included.
That is important to identify before committing to implementation. I will explain what the audit reveals and whether the proposed service is an appropriate fit. See also Intake Qualification Shield.
U.S. personal injury firms that want a more deliberate approach to local search, website content, and trust. It fits best when you have defined target markets, know which practice areas you want to emphasize, can provide accurate business information, and are willing to measure outcomes beyond search positions.
See how the system works.
Not automatically. A better local position does not prove a business outcome. I distinguish visibility measures from actual inquiries and signed cases, and where you provide reliable intake data I can help assess whether qualified inquiries and signed retainers are changing.
No. Geographic grids are diagnostic tools. They show how your visibility varies across your service area and by search term. They are not proof of lead volume or a guarantee of future positions.
The profile’s business details, eligible categories, services, operating information, website destination, images, and review process. Recommendations follow Google’s current eligibility and representation rules. More on GBP optimization.
No. That means no fake locations, misleading business names, inappropriate categories, or attempts to manipulate reviews.
Not a large number. I prioritize accuracy and relevance over volume, and I focus on correcting discrepancies in the listings that matter. The scope depends on your firm’s locations, existing listings, and available data.
Writing, legal review, publishing, and ongoing production are defined separately where they are not included. The content strategy work gives you the plan: what each priority page should cover, what it needs, and what to fix first. See Content Strategy.
No. I avoid recommending large volumes of near-identical pages that simply swap a city name. Location-specific content makes sense where it reflects real service areas, local relevance, and substantive information.
Depending on the agreed scope, deliverables may include:
No. I do not certify that a website is legally compliant. I can help flag content and marketing practices that may require review, such as claims about results, testimonials, comparative statements, disclaimers, and solicitation language. The responsible law firm and its counsel must determine the applicable requirements and approve the final material.
No. Legal opinions, formal compliance certifications, and attorney review are not included unless separately arranged with appropriately qualified professionals. My marketing work does not replace an attorney’s professional judgment.
It is not guaranteed. Structured data helps search engines interpret accurate information that is visible on the page. It does not guarantee enhanced search appearances, higher rankings, AI citations, or protection from algorithm changes.
No consultant can guarantee that. I focus on controllable foundations: useful content, accurate information, appropriate sourcing, sound technical implementation, and a clear user experience. When performance changes significantly, I assess the available evidence and recommend investigation rather than automatically blaming an update.
No invented credentials, fabricated awards, or decorative trust badges. Biographies, qualifications, and admissions must be genuine and current. More on Legal E-E-A-T and bar compliance.
No question matches that search.
Book the $497 AuditBook the $497 AuditHonest reporting, not case-count promises
Positions are measured, not promised
Your counsel decides
Foundations, not promises
The System
How local search, website, reputation, and intake fit together as one system.
02Services
Everything you can hire me for, in one place.
03GBP Optimization
A closer look at Google Business Profile work for PI firms.
04Content Strategy
Practice-area and market pages that say what your firm actually handles.
05Client Acquisition Strategy
How local visibility connects to qualified inquiries and signed cases.
06Intake Qualification Shield
Evaluating and improving what happens when an inquiry arrives.
07Proof Standards
What counts as evidence, and how results are documented.
08Legal E-E-A-T & Bar Compliance
Representing your firm accurately and within professional rules.
09AI Search Optimization
How your firm is represented when prospects use AI-powered search.
10Voice Search Optimization
How your firm is found through voice and conversational queries.
Start with an evidence-led review of your firm’s local presence and its connection to your website and intake process.
Audit$497