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Frequently Asked Questions

CLEAR ANSWERS BEFORE YOU BOOK.

How the work runs, what it includes, and what I will not promise. Straight answers for personal injury firms.

19 answers across the audit, local search, content, and legal trust.

The Audit & Working TogetherWhat does the audit cost?

$497 for the defined diagnostic scope. The fee is credited toward the first month of the monthly service if you proceed under the agreed terms.

The Audit & Working TogetherHow much is the monthly service?

The proposed fee is $2,500 per month, with a three-month initial commitment.

The Audit & Working TogetherDo you guarantee signed cases?

No. Case outcomes depend on many factors outside my control. I commit to the agreed work, transparent measurement, and honest reporting—not a fabricated case-count guarantee.

The Audit & Working TogetherDo you manage paid ads?

The Injury Case Acquisition System focuses on local search, website experience, reputation processes, and inquiry measurement. Paid advertising management is not included.

The Audit & Working TogetherWhat if my intake process is the main problem?

That is important to identify before committing to implementation. I will explain what the audit reveals and whether the proposed service is an appropriate fit. See also Intake Qualification Shield.

The Audit & Working TogetherWho is this work for?

U.S. personal injury firms that want a more deliberate approach to local search, website content, and trust. It fits best when you have defined target markets, know which practice areas you want to emphasize, can provide accurate business information, and are willing to measure outcomes beyond search positions.

See how the system works.

Local SearchDoes a better Google position mean more cases?

Not automatically. A better local position does not prove a business outcome. I distinguish visibility measures from actual inquiries and signed cases, and where you provide reliable intake data I can help assess whether qualified inquiries and signed retainers are changing.

Local SearchAre geographic grids proof of lead volume?

No. Geographic grids are diagnostic tools. They show how your visibility varies across your service area and by search term. They are not proof of lead volume or a guarantee of future positions.

Local SearchWhat do you review on my Google Business Profile?

The profile’s business details, eligible categories, services, operating information, website destination, images, and review process. Recommendations follow Google’s current eligibility and representation rules. More on GBP optimization.

Local SearchWill you use fake locations or manipulate reviews?

No. That means no fake locations, misleading business names, inappropriate categories, or attempts to manipulate reviews.

Local SearchHow many directories will you submit my firm to?

Not a large number. I prioritize accuracy and relevance over volume, and I focus on correcting discrepancies in the listings that matter. The scope depends on your firm’s locations, existing listings, and available data.

ContentWill you write my content?

Writing, legal review, publishing, and ongoing production are defined separately where they are not included. The content strategy work gives you the plan: what each priority page should cover, what it needs, and what to fix first. See Content Strategy.

ContentWill you create a page for every city I serve?

No. I avoid recommending large volumes of near-identical pages that simply swap a city name. Location-specific content makes sense where it reflects real service areas, local relevance, and substantive information.

ContentWhat does a content plan include?

Depending on the agreed scope, deliverables may include:

  • A review of existing practice-area pages
  • A prioritized content gap analysis
  • Recommended page architecture
  • Briefs for priority pages
  • Legal FAQ recommendations
  • Internal linking recommendations
  • Author and source requirements
  • Content improvement priorities
  • Measurement recommendations for relevant pages and inquiry paths
Legal Trust & ComplianceCan you certify my website as compliant with attorney advertising rules?

No. I do not certify that a website is legally compliant. I can help flag content and marketing practices that may require review, such as claims about results, testimonials, comparative statements, disclaimers, and solicitation language. The responsible law firm and its counsel must determine the applicable requirements and approve the final material.

Legal Trust & ComplianceDo you provide legal advice or legal review?

No. Legal opinions, formal compliance certifications, and attorney review are not included unless separately arranged with appropriately qualified professionals. My marketing work does not replace an attorney’s professional judgment.

Legal Trust & ComplianceDoes schema markup improve rankings or AI citations?

It is not guaranteed. Structured data helps search engines interpret accurate information that is visible on the page. It does not guarantee enhanced search appearances, higher rankings, AI citations, or protection from algorithm changes.

Legal Trust & ComplianceCan you protect my site from algorithm updates?

No consultant can guarantee that. I focus on controllable foundations: useful content, accurate information, appropriate sourcing, sound technical implementation, and a clear user experience. When performance changes significantly, I assess the available evidence and recommend investigation rather than automatically blaming an update.

Legal Trust & ComplianceWill you add trust badges or credentials to my pages?

No invented credentials, fabricated awards, or decorative trust badges. Biographies, qualifications, and admissions must be genuine and current. More on Legal E-E-A-T and bar compliance.

Straight Talk

What I Will Not Promise.

Search and legal marketing come with real limits. These are the claims I will not make.

No guaranteed signed cases

Honest reporting, not case-count promises

No guaranteed rankings

Positions are measured, not promised

No compliance certification

Your counsel decides

No algorithm-proof claims

Foundations, not promises

Next Step

Still Deciding? Start With the Audit.

Start with an evidence-led review of your firm’s local presence and its connection to your website and intake process.

  • Local presence
  • Website
  • Intake process

Audit$497