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The Injury Case Acquisition System

BETTER LOCAL VISIBILITY. BETTER-TRACKED INQUIRIES.

The Injury Case Acquisition System connects your local search presence, case-specific website experience, reputation processes, and intake measurement.

The goal: improve the conditions that help suitable prospective clients find your firm, contact your team, and move through intake.

The $497 audit comes first. If it’s a fit, the system follows.

The Real Problem

More Marketing Won’t Fix Every Leak.

A firm can have a visibility problem, a website problem, an intake problem—or several at once.

Visibility problem

Ifthe right people aren’t discovering your firm,

Improving intake alone won’t solve it.

Website problem

Ifyour website fails to address their needs,

More exposure may not improve inquiries.

Intake problem

Ifyour team doesn’t respond appropriately,

Additional inquiries can create more wasted opportunities.

My approach

I assess the full path before deciding where to focus.

Part One — Local Search Foundation

Be Relevant to the Cases You Want.

Your business profile should accurately represent your firm and make its services easy to understand.

I review its categories, services, available attributes, information consistency, and overall relevance to your priority practice areas.

I also examine how your firm compares with relevant local competitors and identify actionable gaps.

No claim that changing a profile guarantees a particular position or number of cases.

You receive

  • Findings
  • Recommended changes
  • Implementation priorities
  • A record of changes made
1
Primary categoryAdditional categories
2Services
Auto accidentsTruck crashesMotorcycle accidentsSerious injury
3Attributes
HoursWebsitePhoneAppointments
4Information consistency
NameAddressPhone
5Relevance
Priority casesProfile content
6Local competitors
Competitor A Actionable gap
Competitor B Actionable gap

Illustration of what gets reviewed

Part Two — Case-Specific Website Pages

Stop Sending Every Prospect to the Same Page.

Someone looking for help after a commercial truck collision has different questions from someone involved in a motorcycle accident.

Your website should make the relevant information easy to find.

I assess whether priority practice-area pages accurately explain your firm’s services, address appropriate questions, communicate credibility, and provide clear contact options.

Where necessary, I recommend or implement agreed page improvements.

You receive

A prioritized page plan

Where included in the agreed scope

Improved practice-area pages, reviewed for clarity, usability, and applicable attorney advertising requirements.

yourfirm.com/practice-areas

We handle all injury cases

Car crashes, truck crashes, motorcycle accidents and more, all on one page with one message.

AutoTruckMotorcycleSerious injuryOther
Contact us
yourfirm.com/truck-collisions

After a commercial truck collision

Answers their questions
Shows credibility
Clear way to make contact
yourfirm.com/motorcycle-accidents

After a motorcycle accident

Answers their questions
Shows credibility
Clear way to make contact
yourfirm.com/auto-accidents

After a car accident

Answers their questions
Shows credibility
Clear way to make contact

One page, trying to speak to everyone.

Part Three — Reputation and Trust

Trust Must Be Earned, Not Manufactured.

Prospective clients may evaluate your firm’s reviews and public reputation before making contact.

I assess your existing review profile and help establish a consistent process for requesting honest feedback from clients.

Earned: the process

  • Assess your existing review profile
  • A consistent process for requesting honest feedback from clients
  • Follows Google’s policies and applicable professional rules
VS

Manufactured: never part of it

  • Incentives for reviews
  • Fabricated reviews
  • Selective requests designed to suppress negative feedback
You receive
01A documented review-request process
02Suggested wording
03Ongoing monitoringWithin the agreed scope
Part Four — Inquiry and Intake Intelligence

Find Out What Happens After the Phone Rings.

Marketing reports cannot tell the full story if inquiries are not tracked or intake performance is invisible.

I review the available call and form data and assess the intake journey, including response times, routing, follow-up, and the clarity of next steps.

Step 01The phone rings

Calls and form inquiries arrive.

Step 02Response time

How quickly someone answers.

Step 03Routing

Whether it reaches the right person.

Step 04Follow-up

What happens when no one connects.

Step 05Next steps

Whether the caller knows what happens next.

Where legally permitted

Structured test inquiries

Where appropriate and legally permitted, structured test inquiries can help evaluate the experience a prospective client receives.

Only when authorized

Call recording or monitoring

Only used when properly authorized and compliant with applicable law.

You receive

Findings, recommended process improvements, and a measurement plan tied to the data your firm can reliably collect.

What Gets Measured

Track the Numbers That Inform Decisions.

Depending on the tracking setup and information your firm makes available, reporting may include:

01

Calls

Calls attributed to available marketing sources.

Source-attributed
02

Website inquiries

Website inquiry submissions.

Form submissions
03

Qualified inquiries

Qualified inquiries, where qualification data is available.

Where available
04

Consultations

Consultations scheduled and attended, where recorded.

Where recorded
05

Signed retainers

Signed retainers, where the firm supplies reliable outcome data.

Firm-supplied data
06

Intake performance

Intake response and follow-up performance.

Response and follow-up

How every number is labeled

Tracked fact

Recorded in data your firm can verify.

Estimate

A reasoned approximation, labeled as one.

Observation

Something noticed, never presented as proof.

I distinguish tracked facts from estimates and observations. A change occurring after an intervention does not, by itself, prove that the intervention caused it.

What Is Included—and What Isn’t

Clear Scope. No Hidden Promises.

Scope · In

Included

  • Agreed local search improvements
  • Website recommendations or implementation
  • Compliant reputation processes
  • Inquiry measurement
  • Ongoing prioritization
Scope · Out

Not automatically included

  • Paid advertising
  • Legal services
  • Staffing your intake team
  • Guaranteed business outcomes

Implementation responsibilities, software costs, reporting access, and any work outside the agreed scope are defined before engagement.

Defined before engagement
Investment

$2,500 per Month.

The proposed engagement has a three-month initial commitment.

The $497 Intake Leak Audit comes first, and its fee is credited toward the first month if you proceed under the agreed terms.

This service is best suited to firms with sufficient case economics, operational capacity, and willingness to act on the findings.

Best suited to firms with

  • Sufficient case economics
  • Operational capacity
  • Willingness to act on the findings
  1. 01

    Intake Leak Audit

    $497

    Comes first. Its fee is credited toward the first month if you proceed under the agreed terms.

  2. 02

    Decide with evidence

    Your call

    The right decision depends on your firm’s situation—not on an arbitrary promise that the investment will pay for itself.

  3. 03

    Three-month initial commitment

    $2,500 / mo

    The proposed engagement begins with a three-month commitment.

  4. 04

    Ongoing prioritization

    Monthly

    Work stays focused on the problems that deserve attention first.

Common Questions

Before You Decide.

Straight answers about scope, compliance, and what this work can and can’t promise.

Will changing my business profile guarantee a ranking or more cases?
No. I make no claim that changing a profile guarantees a particular position or number of cases. The work is to make your presence accurate, relevant, and complete, and to identify actionable gaps against local competitors.
Do you write reviews or offer incentives for them?
Never. The review process follows Google’s policies and applicable professional rules: no incentives, no fabricated reviews, and no selective requests designed to suppress negative feedback.
Do you record calls or run test inquiries?
Only where appropriate and legally permitted. Structured test inquiries can help evaluate the experience a prospective client receives, and call recording or monitoring is only used when properly authorized and compliant with applicable law.
Can you prove a change caused more inquiries?
I distinguish tracked facts from estimates and observations. A change occurring after an intervention does not, by itself, prove that the intervention caused it.
Is paid advertising included?
Not automatically. The service does not automatically include paid advertising, legal services, staffing your intake team, or guaranteed business outcomes.
Why start with the $497 audit?
Before committing to more marketing work, it establishes where your firm stands and which problems deserve attention. Its fee is credited toward the first month if you proceed under the agreed terms.
Start Here

Know What Needs Fixing First.

Before committing to more marketing work, establish where your firm stands and which problems deserve attention.

Start with the Injury Intake Leak Audit.

Next step

$497Injury Intake Leak Audit
  • Google Business Profile and local presence
  • Website and priority practice-area pages
  • Competing firms in your market
  • Inquiry tracking and intake process

The fee is credited toward the first month if you proceed under the agreed terms.

Book the $497 Audit