A focused review of your local search presence, practice-area website pages, competitors, and inquiry-handling process.
You receive a written findings report and prioritized action plan. The audit fee is credited toward your first month if you proceed with the monthly system under the agreed terms.
If qualified inquiries are lower than expected, the answer isn't automatically to spend more on marketing.
Your local presence may not communicate the right services.
Your website may fail to address the prospect's needs.
Your competitors may have stronger local positioning.
Your intake team may be missing calls or failing to follow up.
Your business profile, available information, service relevance, and local competitors.
Priority case pages, content gaps, credibility signals, and contact pathways.
Relevant firms in your target market and observable differences in their local presence and website experience.
Available call and form tracking, response processes, follow-up practices, and appropriate test inquiries where agreed and lawful.
The final scope is confirmed before work begins.
A prospect doesn't experience your firm's marketing report. They experience the process of trying to contact a lawyer.
Where agreed and legally appropriate, I conduct test inquiries to assess practical issues such as:
Test inquiries do not establish how every real prospect is treated. Findings are reported as observations from the specific tests conducted.
Your deliverables include:
The audit is designed to clarify decisions, not overwhelm you with a long checklist of technical tasks.
Confirm the scope, target market, practice areas, access requirements, and the information needed.
I examine your local presence, website, relevant competitors, and available intake data. Agreed test inquiries are conducted where appropriate.
Your written report is delivered within [insert a realistic, tested delivery timeframe] business days after the required access and information are provided.
We review the findings together. You can implement the recommendations yourself or discuss whether the monthly service is appropriate.
There is no obligation to purchase the ongoing service.
The audit fee is credited toward the first month of the Injury Case Acquisition System if you proceed under the agreed terms.
Book the audit if your firm:
It may not be a good fit if you:
If the evidence suggests that a different problem deserves attention first, that will be part of the recommendation.
Before the audit, I may request:
Access is limited to what is necessary for the agreed work. Do not send confidential client information or privileged material unless a suitable, authorized process has been established.
Find out what is working, what needs attention, and what should be fixed first.